For the third consecutive year, Sailor Studio was invited to produce the Galaxy line campaign for Lollapalooza. This year, I had the opportunity to execute the 3D for the project, with the challenge of aligning the material with the Key Visual (KV) and Samsung's global reference films.

Lookdev work for metallic and glass surfaces requires precise lighting control, especially in scenes with camera movement where reflections shift drastically. To maintain visual consistency across all angles, I developed an incremental lighting workflow, utilizing approximately 20 different lights to sculpt the reflections on the device.

Throughout the process, over 22 versions of the project were generated to refine every render detail and ensure the final delivery met the high-quality standards required by the brand for a global launch.